內容簡介




For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

Also Available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyMarketingLab, search for:

 013463960X / 9780134639604Marketing: Real People, Real Choices Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134292669 / 9780134292663 Marketing: Real People, Real Choices
  • 0134293185 / 9780134293189 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices

 





 

詳細資料



  • ISBN:9780134292663
  • 規格:平裝 / 21.6 x 27.9 x 1.9 cm / 普通級 / 再版


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